It was an epic journey and we enjoyed every minute.
A UK company wanted to study the opportunities for anti-ageing and beauty supplements market for launching their beauty supplement. They wanted to understand the size of the anti-ageing and beauty supplements market in USA and selected European markets (ie United Kingdom, Germany, France, Italy and Russia), along with incumbent market players and their characteristics. They also required thorough consumer insights in skin care and vitamins & dietary supplements, including product and pricing intelligence, key success factors, trends in ingredients, recent mergers & acquisitions and science vs natural analysis. As final steps, they needed a case study on Japan market and a detailed financial modeling of the market. KeyInsite’s role was to work on all of the above requirements and provide a thorough insight of the anti-ageing and beauty supplements market before the client made their valuable decision in relation to launch of their beauty supplement.
KeyInsite’s tailored and exclusive approach breaks the problem into a series of methodical steps in order to produce a solution for our clients’ that is measurable and readily implementable.
As a first step, KeyInsite conducted an intensive market analysis on the sector that the client was operating under. The analysis was conducted by testing the product and analyzing parallel competing services.
KeyInsite then conducted detailed consumer insights providing demographics for identified consumers, segmentation, usage patterns and trends.
Once the consumers were defined, a thorough analysis of the anti-ageing and vitamins & dietary supplements market was conducted. This comprised of market size, general trends, their growth trends, product and pricing analysis and review of the distribution model. This was conducted separately for anti-ageing market and vitamins & dietary supplements market for each of the identified markets.
KeyInsite then conducted a competitive analysis identifying major players in each identified markets, and enumerated their winning strategy, marketing plan and brands.
Due to the importance of ingredients in the target market, a detailed research was conducted on them, providing insights on trends in ingredients, consumer insights on science vs natural ingredients including description of scientific research involved in manufacturing the product.
A complete merger & acquisitions analysis of the anti-ageing and vitamins & dietary supplements was then provided, identifying key M&A factors and listing the M&A deals of the past.
Taking into account the diversified nature of identified markets, key weakness and opportunities were illustrated to make the company fully aware of all the major trends and road blocks in the market.
As a final step, a financial model was created which provided an understanding of gross margins, operating costs and various other financial matrix that were relevant to the client’s decision making process.
The research and models created by KeyInsite helped the client to understand and create a clear plan in relation to launch of their anti-ageing beauty supplement.