Increased Newsletter Signups Using Social Media

An upscale shoe designer in downtown Manhattan wanted to increase awareness of his brand and develop a strong conversion funnel.

The principle objectives of the SMO project:

– Increase product sales and newsletter signups via Facebook, Twitter and Instagram

– Optimize ad campaigns across all channels and drive users onto the client’s website

Track conversions and monitor engagements across all channels

– Use paid Facebook ads to attract target audiences

– The ads were aimed at driving signups for the Company newsletter

– Increase sales / conversions by driving social media traffic onto the e-commerce website

– Optimized ad campaigns through demographic targeting

– Real time analytics on the back end and website traffic monitoring

– Analyzed the customer engagement and provided strategic / actionable recommendations to improve the campaigns

– Identifying the optimal target market and demographics

– Understanding the behavior of the user to drive engagement (i.e. what time of the day to target, ads through mobile vs. desktop etc.)

– Growth in product sales / conversions

– Increase in website traffic and user engagement (via newsletter signups)

– Increase in brand and product awareness to new and existing clients

– Optimized all social media campaigns to increase ROIC (Return On Invested Capital)