It was an epic journey and we enjoyed every minute.
A brand that has evolved into more than just a new and exciting product by inspiring women with a innovative stack of swimwear, that can be worn many different ways with just one unit of swimwear.
The principle objectives were:
Conduct a thorough diagnostics on client’s existing Facebook posts/campaigns based on a mutually agreed upon timeline and fix to build basic infrastructure for Facebook tracking on Google Analytics
Set up goals for Facebook on Google Analytics
Conduct a diagnostics on the current website analysis and determine/comprehend the existing funnel and new funnel strategy for Facebook. Provide key insights and strategic recommendations for Google Adwords and PPC strategy
Provide and present a detailed comprehensive report based on the analysis mentioned above
Quick Fixes/Improvements were implemented and executed
Setting up Google AdWords with suggested keywords to drive traffic
Created multiple ad copies thus increasing CTR
Drafted and Developed a comprehensive remarketing campaign plan through insights gathered from the analyses
SEO Strategies to better improve site performance
Assisted with rapid experimentation and A/B testing